RESULTS
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN
RESULTS
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN
WHEN SUMMER ENDED,
REVENUE COLLAPSED
In October 2024, after the peak season, Bono experienced a significant drop in performance. A common situation in the sector, but a risky one when there is no predictability.
The restaurant was already investing in online advertising. But the campaigns were generating clicks, not consistent growth.
The situation was clear:
-
Heavy dependence on seasonality
-
Irregular growth
-
Low booking predictability
-
Advertising investment without a defined structure
-
Lack of precise data analysis
The investment was there. The predictability was not.
The problem was not the product.
It was the absence of a structured growth strategy.
WHEN SUMMER ENDED,
REVENUE COLLAPSED
In October 2024, after the peak season, Bono experienced a significant drop in performance. A common situation in the sector, but a risky one when there is no predictability.
The restaurant was already investing in online advertising. But the campaigns were generating clicks, not consistent growth.
The situation was clear:
-
Heavy dependence on seasonality
-
Irregular growth
-
Low booking predictability
-
Advertising investment without a defined structure
-
Lack of precise data analysis
The investment was there. The predictability was not.
The problem was not the product.
It was the absence of a structured growth strategy.
WE BUILT A PREDICTABLE ACQUISITION MODEL AND STRUCTURED SUSTAINABLE GROWTH.
We began with a comprehensive business diagnosis, analysing positioning, the conversion funnel, digital structure and campaign performance.
From there, we structured:
-
Strategic repositioning and clarity of value proposition
-
Funnel structuring focused on active intent
-
Google Ads campaigns optimised for bookings
-
Full tracking implementation (GTM and GA4)
-
Continuous optimisation based on real data
-
Precise alignment between brand, message and performance
Important:
Results were achieved with only a minimal increase in investment.
We did not scale the budget.
We scaled efficiency and structure.
WE BUILT A PREDICTABLE ACQUISITION MODEL AND STRUCTURED SUSTAINABLE GROWTH.
We began with a comprehensive business diagnosis, analysing positioning, the conversion funnel, digital structure and campaign performance.
From there, we structured:
-
Strategic repositioning and clarity of value proposition
-
Funnel structuring focused on active intent
-
Google Ads campaigns optimised for bookings
-
Full tracking implementation (GTM and GA4)
-
Continuous optimisation based on real data
-
Precise alignment between brand, message and performance
Important:
Results were achieved with only a minimal increase in investment.
We did not scale the budget.
We scaled efficiency and structure.
RESULTS
FROM UNSTABLE GROWTH TO PREDICTABILITY
• 85% average daily occupancy
• 58x ROAS average daily occupancy
• 60% reduction in cost per booking
• Consistent revenue growth
Growth stopped being an attempt.
It became management.
RESULTADOS
STRATEGIC IMPACT
With sustainable and predictable results, Chef Robson Oliveira opened a new Bono location in Lisbon in July 2025, specialising in Italian cuisine. Bono Cucina is now following the same path to success.
Growth was not accidental.
It was structured.
RESULTS
FROM UNSTABLE GROWTH TO PREDICTABILITY
• 85% average daily occupancy
• 58x ROAS average daily occupancy
• 60% reduction in cost per booking
• Consistent revenue growth
Growth stopped being an attempt.
It became management.
RESULTADOS
STRATEGIC IMPACT
With sustainable and predictable results, Chef Robson Oliveira opened a new Bono location in Lisbon in July 2025, specialising in Italian cuisine. Bono Cucina is now following the same path to success.
Growth was not accidental.
It was structured.
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
Chef Robson Oliveira
Bono Lisboa
BONO DID NOT GROW BECAUSE IT RAN ADS.
IT GREW BECAUSE IT STRUCTURED:
BRAND + ACQUISITION + DATA + CONTINUOUS OPTIMISATION
GROWTH IS NOT LUCK.
IT IS STRUCTURE.
BONO DID NOT GROW BECAUSE IT RAN ADS.
IT GREW BECAUSE IT STRUCTURED:
BRAND + ACQUISITION + DATA + CONTINUOUS OPTIMISATION
GROWTH IS NOT LUCK.
IT IS STRUCTURE.
